Hotel Branding

I choose to Brand my hotel to benefit from the reactions from the guests when entering the hotel for the very first time. That unique moment that you get after a long day’s travel, or if you just want to kick back and relax in the calm environment. By keeping the walls beige, and by adding a tone of green, it brings in a clam environment to nature. It is open twenty-four seven with someone always at the lobby to service the guests. I lightened up the counter underneath for a better approach, for communication, and to help recognize the main logo. I chose herringbone wood for the flooring, and it matched with the color of the counter. For the lobby, I chose a modern and more expensive style marble table with an ivory color chair and a side table to accompany it. I wanted to perk up the look, so I matched the green with some plants, which created a much livelier scene. The most dominant part of the room was the picture of the northern lights. I framed it in brass and made sure it was a dominant piece. To me the lights are a way of telling us that the energy being released from the sun, can be just as powerful as you creating something with your mind.